AddressReports to: Brand Head
Reportees: NA
Key Job Responsibilities:
- Develop and implement strategic product plans for assigned luggage categories, aligned with overall brand objectives and market trends.
- Manage the product lifecycle, from concept development and product sourcing to launch and post-launch analysis.
- Conduct market research and competitor analysis to identify trends and opportunities, supporting the product design process by identifying consumer-relevant innovations to maintain a healthy product portfolio.
- Analyse market trends, consumer preferences, and insights, estimating market size and pricing for the category to identify new opportunities.
- Extract consumer insights from market research and collaborate with design, development, manufacturing, and creative agencies to execute new product launches and brand communication.
- Collaborate with cross-functional teams to execute marketing campaigns and product launches.
- Drive category sales and support sales channels through the execution of advertising, promotion, and branding activities.
- Lead various planning cycles (e.g., long-range plan, profit plan, operating plan) for the category.
- Manage the brand budget and track performance.
Qualifications:
- Min 4-7 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion
- MBA in Sales & Marketing, preferably from a premium B School
- Excellent analytical and problem-solving skills.
- Strong communication, collaboration, and interpersonal skills.
- Ability to multitask and work in a fast-paced environment
