Senior Brand Manager - Fmcg (5-8 Yrs)

Senior Brand Manager

Tasks and Responsibilities:
The tasks and responsibilities (not limited to) are as below:
Develop and Lead the execution of Marketing Plans:
- Ensure timely implementation of the brand activity calendar
- Approve & Execute Media Plans
- Identify and draw corrective actions for the brand basis research
Advertising & Media:
- End to end creative executions from brief writing to deployment of creative assets
- Identify and deploy any other communication needs for the brand
- Regularly survey and understand consumer & market environment to understand trends
- SPOC for 360 media planning, buying and execution
NPD Projects:
- SPOC for all NPD projects
- Cross functional team lead for logical project conclusions
Digital:
- Conceptualize, execute and scale up digital first brand campaigns and cornerstones
Research:
- Conceptualize & execute all researches
Pricing:
- Maintain Price Masters, Monthly Updations & Pricing Strategy
Own A&P Spends:
- Planning, Deployment, Tracking, Reporting, Reconciliation & Forensics along with Marketing Executive