Brand Manager - Steel Industry (1-8 Yrs)

Result Areas (Key Performance Indicators):
- Product and Brand Initiatives
- Marketing Tools and Creatives
- ATL and BTL Coordination at national level
- Marketing Budget - Monitoring and reporting
- Retailing - Branded format expansion and Loyalty program efficacy
- Training and development of influencers
- MIS and budgets
- Responsibility for Brand activations at national level
- ATL and BTL activities for Coated steel brands
- Development of tools and collaterals/AVs/Product literature as applicable to RE or OE
- Trademark & IP /Legal interventions against counterfeits and duplicates
- Strengthen influencer connect and enrolment through loyalty program.
- Capturing data, analysing and reporting as per timelines.
- Budget monitoring and vendor payments