Brand Manager - Fmcg - Iim/Isb/Fms/Mdi (2-3 Yrs)

Brand Manager

Skills/Qualifications:
- MBA from Premier Institute (2021 or 22 Pass out batch)
- Experience in FMCG Marketing team
Responsibility:
- Develop and sharpen the brand code for the brand / category in consideration
- Develop and refine the brand architecture in view of the competition and market trends
- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products
- Responsible for building consumer insights for the brand
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition
- Develop Activations / BTL activities
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations