Job Description
Job Description: Manager Corporate Branding
Job Description
Unique Job Role
Manager Corporate Branding
Function
Marketing
Reporting to
Head - Corporate brand
Business
Corporate
Grade
Date
-
Job Details
To define the corporate brand aligned to the business requirements and strategy of the firm and develop brand initiatives to promote the defined corporate brand
External Interfaces
Internal Interfaces
Job Requirements
Education
Relevant Experience
Behavioural Skills
Knowledge
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Marketing : Marketing Services : Annual Operating Plan
1. Provide inputs in the development of the annual operating plan based on the corporate and social media plan
Marketing : Marketing Services : Corporate brand planning
1. Undertake discussions with appropriate stakeholders and conduct research to identify the themes with regards to Corporate Branding for Titan
2. Analyse the emerging themes and develop the Corporate Branding pillars / values for Titan in agreement with the leadership team
3. Develop the brand brief for the vendors and evaluate the plan developed by the vendor
4. Disseminate the content pieces across the corporate brand's various channels
Marketing : Marketing Services : Social media planning
1 Create the social media plan/calendars based on the existing/new buckets and the overall social media strategy
2 Develop the brand brief for the vendors and evaluate the plan developed by the vendor
3 Write, or work with the agency partners to create relevant content pieces
4 Understand and collate analytics to evaluate the performance and suggest the necessary way forward
Marketing: Marketing Services: Corporate Branding & Social media plan Execution
1. Coordinate with the vendors to identify appropriate opportunities for executing the plan as per the guidelines
2. Programme management of the Corporate Branding initiatives to completion as per the agreed statement of work
3. Analyse the feedback from appropriate sources regarding the effectiveness of the initiatives and undertake appropriate action based on the same
Marketing : Marketing Services : Corporate website management
1. Liaison with appropriate stakeholders to develop / update of the content for the corporate website on a periodic basis
2. Understand and collate analytics to evaluate the performance and suggest the necessary way forward
3. Coordinate with the IT team for the maintenance of the corporate website as per the guidelines
Marketing : Marketing Services : Vendor management
1. Identify the various vendors to partner with the firm based on their offerings, expertise, alignment to the requirements, etc.
2. Manage the relationship with the vendor on an ongoing basis to ensure that the plan is executed as per the statement of work