AddressBrand Manager
MTR Foods Private Limited -Brand Manager - Bangalore
Main Challenges in this Position:
- Own the Category/Categories P&L- to drive profitable growth
- Drive on newer opportunities for the assigned category with respect to: Geography, New segments, Premiumization
- Drive on newer opportunities for the assigned category with respect to: Geography, New segments, Premiumization
- Work along with a cross-functional team to deliver on innovations within the category
Responsibility and Mandate:
- Ensure the assigned category delivers objectives in respect of volumes, market share and margins
- Develop the category strategy through strong consumer insights that deliver consumer loyalty and generate demand
- Drive innovation process for the assigned categories
- Develop and execute category advertising and promotion campaigns with cost-effective media mix to support brand objectives
- Determine consumer research objectives, initiate research and integrate findings into product plans.
- Coordinate all category product initiatives through the entire value chain to ensure profitable growth
- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.
- Drive cost reduction projects to deliver product margins
- Independently manage marketing operations for the assigned category
- Work with external agencies to execute the category strategy
Main Tasks and/or Projects:
- Build and execute category plans
- Own the P&L for the category.
- Drive innovation projects
- Support Trade marketing with BTL
Criteria for Evaluation:
- Category Volume.
- Market Share.
- Contribution margin.
- Brand Advertisement salience
- Promotion effectiveness.
- Project Management
- Adherence to timelines in full execution of all plans
Education & Experience:
- Master's in Business Administration from top B schools
- 3-5 years of experience with at least 2 years of brand experience
- Excellent communication skills
- Sound marketing concepts, analytics, and interpersonal skills.
- Good understanding of business dynamics in India.
- Experience in packaged foods industry.
- Understanding of TG: Millennials/Gen Z
- Experience in digital campaigns and eCommerce/MT focused categories
- Experience in category development
- Experience of new product development
