Address Brand Manager- Zoya
Unique Job Role Brand Manager - Zoya Function Marketing Reporting to Head- Marketing, Zoya
Business Corporate Level L6 Date
Job Details
Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya
Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community
for the same through social media, PR Content ideation, creation and execution ,IP ideation, creation and execution for
brand, Brand Custodian - Brand roll out at touch points – creating guidelines, ensuring ,Retail collateral creation and support
Direct Marketing / Performance marketing creatives support, Identifying relevant platforms and channels for brand and
growing these platforms and channels, Identifying new agencies, partners maintaining relationships and negotiating costs
Customer insighting to bring in relevant inputs for business, Managing Brand Budgets
External Interfaces Internal Interfaces
- Customers
- Advertising agencies
- Brand Ambassadors
• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team • BTL Team • Encircle team
Job Requirements
Education • MBA from a premiere college
Relevant Experience • 5-6 years of marketing or retail experience
Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products
Knowledge • Category knowledge will be an added advantage • Brand and communications knowledge • Latest trends in marketing and communications • Aptitude for numbers and data
Process Contributions
Process Contribution Process Outcome Performance Measure
Marketing : Brand Management : Market research & Operating Plan
1. Develop a robust Consumer / Category / Competition understanding
to craft a differentiated proposition for Zoya across diversified
consumer segments
2. Work closely with the agencies on the business plan for the year to
co-develop the marketing plans for the category aligned to the
business goals · Inputs for short to mid-term strategy · Marketing plan and calendar execution · Adherence to timelines · Adherence to guidelines · OTIF implementation of the marketing plans
3. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 4. Implement the marketing calendar with rigour and finesse on the approved budget
Marketing : Brand management : Campaign plan and execution
1. Create the branding brief for each campaign developed by the team
and execute with a network of partners (Creative, Digital, CRM,
Media, Research, Retail, VM and BTL teams internally and agencies
externally) on the brand plan based on the annual operating
calendar
2. Evaluate the creative plan and media plan developed by the
agencies and provide recommendations to ensure its alignment with
the brand and business requirements
· Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines
Social Media Marketing Plan and execution
1. Working closely with the agencies to implement brand marketing
objectives in the online space .Evaluating the role of the digital medium
in every campaign & working with the brand team to arrive at best
possible solution.
2. Social Media : Find an expression of Zoya in all the networking sites
which will result in a big fan following , build a community of Zoya
women, drive engagement and customer acquisition Managing the
brand conversations and content on social communities like Face book,
Instagram , Pinterest , Linkedin etc.
3. Manage digital calendar and budgets for the same. Coordinating with
the relevant agencies, freelancers, people to ensure timely shoot of
content needed - manage post production of shoots and asset release
on time. · Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines
Marketing : Brand Management : Performance Monitoring
1. Monitor the performance of the branding initiatives / campaigns
regularly and recommend necessary course corrections if mandated
2. Review the evaluation of the vendors / agencies basis their
performance and recommend appropriate actions · Performance evaluation of initiatives and vendors · Course correction · Performance against the statement of work · Achievement of targets
Marketing : Agency/Vendor management
1. Periodically evaluate the agencies/vendors on the performance
against the agreed statement of work
2. Work with the agencies and co-ordinate on overall campaign and
creative · Vendor performance management & action planning · Adherence to guidelines and timelines · Performance of vendors vis a vis the agreed SOW · Achievement of targets
Key Skills:
