Address Marketing strategy formulation and implementation for Power Business:
- Develop the marketing strategies for the product category of Wires, Switches and Switchgear
- Develop and implement a comprehensive strategic brand plan that aligns with the company's objectives.
- Own and execute the marketing budget and ensure desired ROI
- Coordinate with product management to ensure alignment of the product portfolio with the brand strategy.
- Plan and oversee market research initiatives to guide new product development and innovation.
Brand Management:
- Set and achieve revenue targets for product lines.
- Develop strategies to enhance the premiumization of product sales.
- Expand market share through strategic initiatives.
- Enhance brand visibility and improve TOM awareness.
- Manage and measure the impact of TV and digital campaigns on brand perception.
- Conceptualize and manage below-the-line (BTL) advertising efforts including in-store collateral and POSM deployment across retail counters.
- Direct the strategy and execution of TV and digital video content campaigns to elevate brand presence and engagement.
- Assess post-campaign performance to ensure continuous improvement in brand communication.
- Oversee the launch of new and innovative product lines, including development of core propositions for ranges.
- Collaborate with sales, product development, and other departments to ensure brand strategies are effectively implemented. Brand awareness metrics
Consumer & competition insights:
- Conduct ongoing analysis of competitors' products, sales, marketing strategies, and market presence.
- Evaluate competitors' pricing strategies, promotional offers, and distribution methods.
- Use customer feedback, reviews, and satisfaction surveys to compare brand image and reputation.
- Identify areas where the brand can differentiate and excel beyond competitors.
- Translate findings into strategic initiatives that leverage strengths, address weaknesses, exploit opportunities, and mitigate threats. Brand track studies
- Quarterly competitive activity presentations
- Usage and attitude studies
