Assistant Manager Digital Marketing

Company Description

As Accor we are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo!

Job Description

• Increase of qualified website traffic to portal.
• Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
• Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
• Display Advertising Campaigns – Manage relationship with display media agency, optimize and analyses campaign ROI

Content Management and Commercial Animation

• Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travelers.
• Tactical Campaigns
• Increase incremental revenue over need periods.
• Manage with key project team the implementation of tactical campaigns eg: Super Sale
• Manage relationship and key co-operative projects with tourism organisations / partners

E Communication

• Email Marketing
• Coordination of the hotel content for E Communication.

• To ensure consistency of message and offers that are revenue generating and meeting objectives.

• Using in-depth analysis of email marketing results to increase ROI.
• To proactively increase email database records from residence.

OLTA Marketing Support

• Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.

• Co-manage advertising campaigns.
• Reporting and Analysis
• Manage KPI’s to constantly improve website performance.
• Provide monthly reports to General Manager & Director of Sales & Marketing
• Support & Training to hotels using the E Commerce toolkit as the key reference guide.

Qualifications

Digital Marketer must:

• Understand TARS, Accor distribution & pricing
• Be revenue focused & be able to implement strategies to support hotels
• Be analytical, be able to present conclusions and make recommendations
• Be very proficient in Microsoft applications especially Excel and PowerPoint
• Have very good English written and verbal communication skills
• Extremely proactive with all activities & support the region
• Be able to work to a tight schedule and deadline
• Be able to work effectively as part of a dynamic team
• Have a “Can do” attitude