Zonal Marketing Manager

Position name :Zonal Marketing Manager

Reporting to : Regional Marketing Manager

Job Role : Works as an Zonal Marketing Manager handling end-to-end marketing responsibility of all offline channels. Manages an external team of agencies, merchandisers, and vendors. Coordinates with Retail Marketing Manager/ VM Manager/ Marcom Manager/Sales team etc. and deliver visibility objectives.

Job Duties : Works in a program mode and acts as backend lead for all marketing activities in the channels Pan India.

Key Pivot and interface between Sales and marketing team. Is responsible for :

Vendor management, shop branding, GSB & Visual Merchandising.

Executed Point of Sales Materials (POSM) through Merchandiser.

Analyse execution /activities and feedback to RMM.

Tracked competition products and activities

ISB & GSB – Executions & Planning

Cross-functional coordination.

Audit activities for Agencies (Merchandizing execution, in shop and

on shop fixture execution & quality check)

Invoice validation & processing.

Payment follow up and clearance.

key Skills :

Retail Marketing Manager, Zonal Head, Zonal Sales Manager other Zonal resources, Vendor/ Agencies, Activation Team, Retail Partner /customers and Category Managers at HO

Desired Candidate Profile :

This role requires a prior knowledge and experience in Vendor management specifically in BTL & retail marketing function.

• Experience in Point of Sale material specification/production process and execution at Retail.
• Experience in retail development with operational execution responsibilities.
• Driven Visual Merchandising for Retail stores.
• Proven expertise in driving operational efficiencies.
• Requires strong networking skills.
• Strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.
• Ability to multi task, adapt to market dynamics, strong team player
• High human interface with Offline marketing, sales, vendor teams.
• Relevant experience of 6 plus years in BTL agencies/companies.

Qualification : Any Graduation

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