AddressDeputy Manager - Social Media
Looking at immediate joiners only. Preferably from Western suburbs of Mumbai.
Responsibilities (indicative list):
- Overseeing a company's interactions with the public by implementing Social Media platforms' content strategies
- Designing and implementing Social Media strategy to align with business goals
- Execute brand campaigns, oversee community growth, and manage employer branding initiatives
- Build and execute Social Media strategy through competitive research, platform determination, benchmarking, messaging and audience identification, Coordinate influencer activities to enhance brand visibility and engagement
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company's social content - Create editorial calendars and syndication schedules
- Identify and implement new tools that foster growth and enhance marketing efficiency
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments to manage reputation, identify key players and coordinate actions - Develops recommendations on how to respond to complex and sensitive Social Media inquiries and issues and reviews them with Communications management
- Source and manage vendors to ensure cost-effective yet impactful results in marketing initiatives
Required Skills:
- Proven working experience in Social Media marketing or as a Digital Media Specialist , Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO - Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
