AddressAbout the Role:
We are searching for a highly motivated and experienced Technical Product Marketing Manager to join our team! This role is crucial for driving the go-to-market strategy for our Technical Products within the technology sector.
The ideal candidate possesses a strong technical background, exceptional communication skills, and a passion for translating complex information into clear and compelling marketing messages that resonate with our target audience.
Responsibilities:
- Develop and execute comprehensive marketing plans specifically for Technical Products.
- Conduct in-depth market research and competitive analysis to uncover market opportunities and potential threats.
- Bridge the gap between technical aspects and marketing by translating features into engaging and impactful marketing messages (e. g.
, white papers, blog posts, case studies).
- Lead the creation and management of all product messaging and positioning across various marketing channels.
- Leverage your expertise in digital marketing tools, CRM platforms, and marketing automation software to optimize marketing campaigns.
- Collaborate effectively with cross-functional teams (sales, engineering, design) to ensure a unified and successful marketing strategy.
- Monitor and analyze marketing performance metrics to identify areas for improvement and campaign optimization.
- Maintain a pulse on the latest trends and innovations within the dynamic technology market.
Requirements:
- 6-11 years of experience in Product Marketing, with a demonstrated focus on Technical Products in the technology sector.
- Proven ability to communicate complex technical information in a clear, concise, and engaging manner for a non-technical audience.
- Extensive experience conducting market research, competitor analysis, and developing strategic marketing plans.
- Proficiency in utilizing digital marketing tools, CRM platforms, and marketing automation software.
- Deep understanding of the technology market, including current trends and customer needs.
- Expertise in technical marketing, with a proven track record of translating technical features into compelling marketing benefits.
- Strong strategic thinking skills with a keen eye for identifying market opportunities and anticipating competitive threats.
- Excellent written and verbal communication skills, combined with the ability to collaborate effectively with diverse teams.
- A demonstrated ability to create a variety of marketing content, including white papers, case studies, blog posts, and website copy.
