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SalaryCompany Description
Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force forgrowth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.
Job Description
Role Overview:
Leading the end-to-end implementation of client tracking through GTM and Adobe, ensuring seamless execution across multiple channels. Work diligently to meet our client’s data & reporting needs and assist across on-boarding, data integration, reporting, measurement, advanced analytics, insight development, forecasting and partner identification.
Accountabilities:
- Firm grasp of Adobe Launch, the Google Marketing Platform (especially Google Analytics/Google Tag Manager) and Google Cloud Platform ecosystem and how it various tools interact across the Google stack
- Deploy and manage tracking pixels from direct vendors (MIQ, TTD, Teads, Etc)
- Support tracking across multiple media platforms (Meta, Google Ads, TikTok, Etc)
- Interested in learning more about SQL and Python
- Troubleshoot and resolve issues related to GTM and Adobe Launch, ensuring data accuracy and reliability
- Optimize and customize tracking setups to align with specific marketing campaigns and performance measurement requirements
- Highly analytical. Strong numerical skills and attention to detail
- Able to work in high pressure environment and resolve client issues
- Able to work collaboratively across teams
- Demonstrates honesty, integrity, ownership
- Develop and maintain documentation for GTM and pixel implementation procedures, facilitating knowledge transfer within the team
- “Nice to have” Hands-on experience with reporting & visualization through using data visualization tools such as Google Data Studio, Tableau or Power BI (for internal and external reporting)
- Understanding of data warehousing and ETL techniques (preferably through Adverity)
Qualifications
Qualifications:
- 4+ years working in the field of digital analytics in an advertising agency or management consultancy
- 4+ years of experience using Google tag manager and Adobe Launch
- Intermediate knowledge of the following platforms (Meta, Google Ads, SA360, Campaign manager, TikTok, DV360)
- Intermediate HTML, CSS, and JavaScript experience
- Basic familiarity with various front-end web frameworks, such as Angular
- Basic familiarity with CMS/ecommerce platforms such as Shopify and Magento
- Experience in server-side tagging and GA4 implementation
- Basic knowledge of cloud computing concepts and experience in Google Cloud
Additional Information
Flexible to work across different time zones/shifts (including night shift)
