AddressOverview - What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.
Role - Associate Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in NRI markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.
What you will do in this role
- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.
- Influence metrics like Revenue, Engagement and Retention.
- Work on new ad campaigns with the creative agency.
- Work with the media agency to schedule & execute media plans.
- Evaluate campaign performance at a market / segment level.
- Discussing new ideas, running pilots & driving growth.
What you should have
- At least 2-4 years of Brand Marketing experience in Consumer tech company handling NRI Markets.
- Experience in dealing with Creative & Media Agencies.
- Experience in executing a 360-degree campaign.
- Experience in building AOPs & Go-to-Market strategies for new products.
- Data forward thinking but must have the ability to take qualitative calls based on judgment.
