Seo Analyst - Digital Marketing

THE COMPANY

MPOWER’s borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada.

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We’re backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe strongly in our cause. For us, MPOWER’s mission is personal.

As a member of our team, you’ll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm. Ideation and implementation happen very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a “growth company for grown-ups,” where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we’re one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA, AND REPORTS DIRECTLY TO THE ASSOCIATE MANAGER OF GROWTH MARKETING

THE ROLE

As our SEO (Search Engine Optimization) Analyst, your role will be to monitor, report, and drive our organic traffic that convert into customers.. The ideal candidate will have the capability to take action on all aspects that impact organic efforts including on-page and off-page techniques, site speed, content, link building, social, etc. Your responsibilities will include but are not limited to:

• Increasing organic traffic through a variety of platforms including, but not limited to Google and Bing using SEO best practices
• Monitoring site health as it relates to organic traffic - including keyword tracking and trends, and sharply elevating our efforts based upon reactive findings, and proactive needs
• Strategizing and implementing best-practice improvements that drive conversions and engagement from organic traffic
• Collaborating and executing on projects with content and technical teams, as well as third party partners, to support and drive implementation of technical and content initiatives that lead to increased organic traffic and engagement
• Performing ongoing tracking and reporting on key organic traffic and conversion metrics, and implementing actions based on learnings

THE QUALIFICATIONS

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
• 2+ years of experience in SEO and ranking structures
• A strong understanding of SEO best practices and a step-by-step approach to increasing web traffic while maintaining site health metrics and aligning with brand standards and values
• Familiarity with SEO tools such as GA4, SEMrush, GSC or similar, and a working knowledge of how to leverage them for impact
• A data-driven approach that is closely aligned with the MPOWER mission and driving impactful results that reach students around the globe
• Superior communication, presentation and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations!

In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, and a high degree of autonomy.