AddressWe are currently seeking a skilled Digital Marketing and Campaign Manager with expertise in leveraging Meta (formerly Facebook) and Google platforms for campaign management.
As a key member of our marketing team, you will be responsible for planning, executing, and optimizing campaigns across these platforms to drive brand awareness, engagement, and conversions.
Responsibilities:
- Campaign Strategy Development: Develop strategic Digital Marketing plans tailored for Meta and Google platforms, aligning with overall marketing objectives and target audience demographics.
- Campaign Execution: Execute digital campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram Ads, Google Ads, and Google Display Network.
- Audience Targeting: Utilize advanced targeting options available on Meta and Google platforms to reach the right audience segments with personalized messaging and offers.
- Creative Asset Management: Collaborate with design and content teams to create engaging ad creatives, ensuring compliance with platform guidelines and best practices.
- Budget Management: Manage campaign budgets effectively, optimizing allocation based on performance metrics to maximize return on investment (ROI).
- Performance Monitoring and Optimization: Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
- Implement optimization strategies to improve campaign effectiveness and efficiency.
- A/B Testing: Conduct A/B tests on ad creatives, audience segments, and campaign parameters to identify high-performing elements and refine campaign strategies.
- Campaign Reporting: Generate regular reports on campaign performance, providing insights and recommendations for future optimizations.
- Stay Updated: Stay abreast of updates and changes to Meta and Google advertising platforms, as well as industry trends and best practices in Digital Marketing.
Requirements:
- Degree in Marketing, Communications, or a related field.
- 4-5 years of hands-on experience in Digital Marketing, with a focus on campaign management across Meta and Google platforms.
- Proficiency in Meta advertising tools (Facebook Ads Manager, Instagram Ads) and Google advertising platforms (Google Ads, Google Display Network).
- Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Detail-oriented with a focus on delivering high-quality results within deadlines.
- Google Ads certification and Meta Blueprint certification are preferred.
- Experience with other Digital Marketing channels such as email marketing, search engine optimization (SEO), and content marketing is a plus
