AddressRole & Responsibility:
- Understand the product, market & business metrics, and how paid acquisition fits into the overall growth model.
- Become a product evangelist first.
- Be responsible for Performance Marketing across digital channels such as google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic & affiliates.
- Define and execute campaigns with external agencies on a day-to-day basis.
Own the channel metric to get maximum ROI out of the budget.
- Work on four streams viz website, social media marketing, e-commerce marketing & SEO/SEM.
- More Details ( what a day-to-day looks like).
- Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable.
- Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs.
- Analyse data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies.
- Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns.
- Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance.
- Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.
You should apply if.
- You have 8+ years of work experience in Performance Marketing for consumer products.
- You seek high ownership, independent environments, and feedback-oriented cultures.
- You have business acumen to appreciate and understand levers for business growth and profitability.
- You have sound experience with planning, conceptualizing, and implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and e-commerce marketplaces.
- You are good at developing and managing the content strategy in line with our brand narrative.
- Should have prior experience of setting up/working with an E-shop/e-commerce marketplace.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.
- Prior knowledge of analytics tools (e.g., Google Analytics, MozPro, SEM Rush, ahRefs).
- Knowledge of marketing automation, lead management tools and other direct marketing platforms would be advantageous.
