AddressSr. Manager - Brand Marketing
JOB DESCRIPTION
Role Summary:
We are seeking a highly motivated and experienced brand marketer to lead a diverse team of social media content creators, content writers, influencer marketers, offline & rural marketers and PR. As Sr. Manager, Brand Marketing you will be responsible for all aspects of the brand across touch-points, top & middle funnel marketing online and in-clinic. The role reports in to the Chief Marketing Officer.
Key Responsibilities:
- Developing and executing marketing strategies to meet our business objectives, including but not limited to social media, influencer marketing, offline marketing, media planning & buying, PR & communication, agency management, project management, ATL & BTL activities, campaign & brand management and copywriting & content creation.
- Collaborate with business development, digital/performance marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.
- Lead the Brand Marketing & communication process from concept to execution, ensuring all content is on-brand, consistent in style, quality, and voice.
- Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.
- Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.
- Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.
- Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.
- Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.
Ideal Candidate Profile:
- Bachelor's degree in marketing, media or related fields. Master's preferred.
- 7-9 years of hands-on experience in social media, influencer, advertising, offline marketing, media buying & PR functions, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.
- Data-driven decision maker and understands both the art (data analysis) & science (human insight) of marketing.
- Managed & delivered high-performance campaigns in-house and also with creative agency teams.
- A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content.
- Exceptional communication skills with the ability to articulate creative concepts and rationale to cross-functional teams.
Location & Work Days: Hyderabad (Jubilee Hills), 5 days in-office
