AddressOur story goes back more than 150 years, to the chilly southern coast of Scandinavia. From our early success in Sweden and Denmark, we've grown into the world's leading specialist producer of plant-based oils, employing more than 4,000 people all across the globe.
We work with our customers to make the products you love even better. The oils we produce go into making your chocolate extra-creamy or putting the crunch into your croissant. And it's not just food — we work across industries to make products that are higher quality, healthier and better for the planet.
Everything we do is about Making Better Happen™.
AAK Mumbai
About The Role
- Planning and executing the marketing engagement activities as per the annual marketing calendar.
- Preparing monthly PR and digital content bank plan along with the digital marketing agency.
- Support activities for new product development - Managing and creating new product brand names across the segment's basis AAK nomenclature guidelines, label, packaging and design
- Executing marketing initiatives as part of the new product launches – Soft launches, digital launches, promotional material and campaigns related to NPL's.
- Management of initiatives from the marketing calendar events- end to end execution of action plans, design approvals, vendor alignments
- Monthly financial tracking and reporting of budget numbers for marketing activities.
- Managing the PR advertisements plan across the segments in the core industry media magazines as per the budgets allocated.
- Sales kit and marketing collaterals management
- Managing all the ATL and BTL activities during the customer and organizational engagements
- MBA - Marketing
- 6 years of experience in various marketing domains, digital marketing certification.
- B2B, Specialty oils and fats etc.
- Digital marketing certification
Everything AAK does is about Making Better Happen™. We specialize in plant-based oils that are the value-adding ingredients in many of the products people love to consume. We make these products better tasting, healthier, and more sustainable. At the heart of AAK's offer is Customer Co-Development, combining our desire to understand what better means for each customer, with the unique flexibility of our production assets, and a deep knowledge of many products and industries, including Chocolate & Confectionery, Bakery, Dairy, Plant-based Foods, Special Nutrition, Foodservice and Personal Care. Our 4,000 employees support our close collaboration with customers through 25 regional sales offices, 15 dedicated Customer Innovation Centers, and with the support of more than 20 production facilities. Listed on Nasdaq Stockholm and with our headquarters in Malmö, Sweden, AAK has been Making Better Happen™ for more than 150 years.
AAK prohibits discrimination on the basis of race, color, sex, sexual orientation, age, national origin, physical or mental disability, religion, veteran status, and any other class of individuals protected from discrimination under state or federal law in any aspect of the access to, admission, or treatment of students in its programs and activities, or in employment and application for employment.
Skills: Pr, New Product Development, Budgeting, Btl, Digital Marketing, Atl, Vendor Management, Marketing
Experience: 6.00-8.00 Years
