Address Roles & Responsibilities:
- End-to-end ownership and management of our corporate public relations strategies and implementation
- Collaborate and coordinate with internal business and marketing teams and external public relations agency to build holistic brand positioning and corporate image in print, digital, new age media and events
- Enhance and manage the image of senior leadership team
- Liaison with external PR agency on a daily basis to place stories in national, regional and new age media
- Strong content development skills to strategize, write / edit authored articles, press releases, announcements, among others
- Build and nurture relationships with reporters and journalists, publications, media houses and studios
- Track opportunities for awards, events and new age media opportunities where we can be represented
- Set measurable monthly goals for growth, build and implement systems and scale our media presence
- Track performance and understand what's working and what's not and tweak strategies accordingly
- Find and negotiate with the right vendors as and when required
