Performance Marketer - Internet/Online (3-9 Yrs)

Performance Marketing - Facebook & Instagram
- Achieve company sales targets using paid marketing channels
- Obsessive focus on ROAS by optimizing CPM, CPC, CPA
- Create video content marketing campaigns to drive eCommerce sales on the website
- Setup TOF, MOF, and BOF campaigns on Facebook, Instagram
- Build cross-platform FUNNELS [FB/ Google] to implement retargeting strategies
- Test & Scale sponsored ads using videos, image carousels
- A/B test audiences - Lookalike, Interest-based, Website Visitors, Video Views
- SPLIT TEST of ads copies, landing pages, creatives, video content engagement
- ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviours
- Sharp focus on hyper-growth and profitable unit economics