AddressResponsibilities:
- Develop and execute Performance Marketing strategies that align with the company's overall marketing goals
- Plan and manage Performance Marketing campaigns across channels, such as Google, paid social, ad networks, etc
- Analyze data to track, optimize & report key insights regarding the campaign performance
- Lead the marketing pod for assigned games across UA, creatives & creative production verticals
- Make resource allocation (budget, tool development, creative development) decisions to meet business objectives
- Influence broader business decisions to help achieve game and UA team goals.
- Manage and build relationships with key internal & external stakeholders
- Incorporate processes across experimentations, creatives, reporting etc. for the UA team
- Stay up-to-date on the latest UA trends and technologies.
Requirements:
- 5+ years of experience with at least 3 years of experience in media buying / user acquisition/ Performance Marketing.
- Proven ability to develop and execute successful marketing campaigns.
- Outstanding creative & analytical problem solving acumen.
- Strong communication and interpersonal skills.
- Excellent problem-solving and analytical skills
- Good understanding of creative best practices
- Prior experience in leading teams preferred.
- Gaming background would be an added advantage.
