AddressClient Experience Design Lead(ETB Campaign & Performance Marketing
PERFORMANCE MARKETING
SUMMARY
Marketing professional with 10+ years of integrated marketing and account management experience on the brand, agency, and publisher sides. Experience with paid user acquisition across various digital and traditional channels - Display (programmatic display, video, mobile), Social, Email, Broadcast (TV, Radio), Print (Magazine, Newspaper) dnd OOH. Skill set includes a nealthy mix of strategy, analytics, project management, media development and execution. An effective team leader and self-starter, excelling in multi-tasking while consistently produCing goal driven results. Extremely organized, detail-oriented and able to successfully collaborate with cross-functional teams with the ability to ” ”n rapport and influence with management,
xternaT vendors and clients.
SKILLS
owerpoint, Word
Performance Marketing Stacksocial
I manage all aspects of B2C paid user acquisition within the Display and Social channels and am responsible for developing digital marketing strategies for two lines of business within PopSugar Inc - ShopStyTe US (ecommerce) and PopSugar Must Have Box (subscription box).
Summary
Experience Required:
10 - 12 Years
Location:
Bangalore
Category:
Banking and Financial services
Experience Required:
10 - 12 Years
Location:
Bangalore
Category:
Banking and Financial services
PERFORMANCE MARKETING
SUMMARY
Marketing professional with 10+ years of integrated marketing and account management experience on the brand, agency, and publisher sides. Experience with paid user acquisition across various digital and traditional channels - Display (programmatic display, video, mobile), Social, Email, Broadcast (TV, Radio), Print (Magazine, Newspaper) dnd OOH. Skill set includes a nealthy mix of strategy, analytics, project management, media development and execution. An effective team leader and self-starter, excelling in multi-tasking while consistently produCing goal driven results. Extremely organized, detail-oriented and able to successfully collaborate with cross-functional teams with the ability to ” ”n rapport and influence with management,
xternaT vendors and clients.
SKILLS
owerpoint, Word
- Adobe Omniture, Google Analytics
- LIRA, Assembla, Salesforce
- Google Tag Manager
- DFP, DFA, Atlas, Mediaplex, Mediamind, Pointroll
- MediaMath, Criteo, Adroll, BlueKai, Adometry, Adjust
- Facebook Power Editor, Google Adwords, Strata
- Social.com, Nanigans, Upcast
Performance Marketing Stacksocial
I manage all aspects of B2C paid user acquisition within the Display and Social channels and am responsible for developing digital marketing strategies for two lines of business within PopSugar Inc - ShopStyTe US (ecommerce) and PopSugar Must Have Box (subscription box).
- Increased ShopStyle ROAS xxx96 YoY (2014-2015) and increased traffic xxxx% YoY for the Display/Social channels.
- Own and manage an $8m+ budget and grew this
- Responsible for end-to-end project management and implementation of multiple ad technology platforms (Adometry, Ftashtalking, Criteo, AdRoll, Ad-X, and Adjust).
- Develop, execute, and optimize paid social media
