AddressExperience
3 - 8 YearsLocation
Ahmedabad ROGujaratNature of Job
Sales & MarketingJob role
SalesPB L3 - Area Sales Manager - Ahmedabad
Job Title:
PB L3 – Area Sales Manager
Function:
Sales – PB
Reports to:
Circle Head – PB
Office/Location:
Ahmedabad
1. JOB PURPOSE
The Area Sales Manager is responsible for Volume Targets, Network Sufficiency, Local Marketing, Digital Marketing (Dealer/ Local), Rider Engagement and managing the dealer sales team in the region.
2. REPORTING RELATIONSHIPS
Reporting to
Direct Reports
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NIL
3. INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
Indirect
4. JOB REQUIREMENTS
Educational Qualifications
Essential: Any graduate from a premier institute.
Desired: Post graduate from a premier institute.
Work Exp
Min: 3
Max: 8
BU Specification
Preferably FMCG/FMCD/Automotive
Age
Min: 25
Max: 33
Need for travel
High
5. KEY COMPETENCIES
Technical/Functional
Behavioural
6. KEY RESPONSIBILITIES
Sales Vs. Targets:
Achieving the sales targets through channel partners in the assigned region
Increasing the market share for the assigned region by providing strategic directives
Involved in the preparation of Sales plan with Circle Head for setting sales targets for Sales executives by analyzing actual sales vs expected sales
Updating market developments periodically to facilitate proactive steps to combat competition
Analyzing market sales data and customer satisfaction data
Network Coverage:
Identifying the network gaps & identify prospective dealers
Managing the business by monitoring each dealership in terms of viability and profitability
Identifying new towns for Expansion
Systems and Processes:
Capturing ASM best practices and deploy them horizontally in concerned areas
Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
Manpower:
Ensuring adequacy of manpower at channel partners
Timely training of the Dealership Sales Manpower
BTL/Local Level Marketing:
Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction
Local Marketing:
Undertake Rider Community activities in the region
Facilitate and develop local digital marketing for a particular dealership by managing digital assets and generating leads
Stock and Working Capital:
Managing the funds flow to the dealerships and ensure optimization of working capital
Stock planning & correction
Finance:
Manage funds flow to the dealerships by way of coordinating with the Financiers
Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships
The above list is not exhaustive and could evolve with changing needs & priorities of the company
Network Coverage:
Systems and Processes:
Manpower:
BTL/Local Level Marketing:
Local Marketing:
Stock and Working Capital:
Finance:
The above list is not exhaustive and could evolve with changing needs & priorities of the company
7. KEY RESULT AREAS
8. OTHER REQUIREMENTS
NA
