Pazago - Marketing & Branding Manager (3-6 yrs)

Digital Marketing and Campaign Management:
- Design and execute campaigns to increase app downloads, focusing on WhatsApp (WA), Facebook (FB), and Telegram groups.
- Collaborate with digital marketing agencies or consultants to develop and run targeted ads at a local level.
- Analyze campaign performance and adjust strategies to maximize effectiveness.
Community Building and Branding:
- Lead the development of the Pazago WhatsApp community, aiming to strengthen brand identity and customer engagement.
- Implement strategies to increase brand awareness and loyalty across digital platforms.
Channel Partnerships and Influencer Marketing:
- Identify and establish partnerships with influencers, educational institutes, event organizers, and trade magazines to promote the app and its features.
- Manage relationships with partners and negotiate collaborations that align with our brand values and marketing objectives.
Content Strategy and Management:
- Oversee the creation and distribution of engaging product marketing materials, including demo videos.
- Ensure all outgoing messages, emails, and content reflect the brand's voice and marketing goals.
- Maintain control over the quality of content published on social media and blogs, ensuring consistency with the overall theme and marketing objectives.