AddressRole Details:
Function: SME & Online | Marketing
Location: Noida Sector 125
Designation: Manager/DM - Retention Marketing
Key Role-Related Skills:
(a) Exposure on CRM tools
(b) Exposure in retention campaigns
(c) E-commerce exposure
Role Objective : As a part of the retention team, you will create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, web messaging to achieve retention KPIs.
Role Responsibilities :
1. Work with the internal teams to plan and execute campaigns that drive player engagement and revenue.
2. Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
3. Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics
4. Work with Merchandizing, Content, Paid and Acquisition teams to drive retention.
5. Work with Category and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.
Work Experience : 3+ years' of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end
Knowledge/ Skills:
1. Knowledge of tools such as Webengage, Moengage, Clevertrap or any automation tool
2. Experience of user retention and engagement strategies.
3. An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
4. Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
5. Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
6. Advanced excel skills
Education : Graduate & MBA
