AddressMarketing Technology Manager
Description of the Role:
- Manage and optimize our Marketing Technology stack, including tools like Mixpanel, Iterable, Google Analytics, Jotforms, Sheets, Attentive, Unbounce, etc.
- Integrate data from various sources into our martech stack, ensuring data accuracy, consistency, and accessibility.
- Design and implement automated workflows to streamline processes and improve efficiency.
- Develop and implement marketing attribution models to accurately measure the impact of marketing efforts on business outcomes.
- Provide training and support to marketing teams on martech tools, best practices, and techniques to enhance their effectiveness and efficiency.
- Troubleshoot technical issues with martech tools and ensure their smooth operation. Stay updated on new tool features and updates to optimize their usage.
- Ensure effective implementation of martech solutions to help achieve marketing goals.
- Establish clear definitions for accurate and complete data across all touchpoints in the Martech stack.
- Regularly monitor data quality metrics (e.g., missing values, inconsistencies, duplicates) and implement processes to identify and address data quality issues promptly.
- Create detailed maps and documentation outlining how data flows through the martech stack, identifying data sources, transformations, and destinations.
Requirements:
- 3+ years of experience in Marketing Technology, product management, or related roles.
- Proficiency in marketing platforms, automation, analytics tools, and data integration solutions.
- Strong analytical skills with the ability to interpret data, identify inconsistencies, errors, and flow issues, and then develop solutions to address them.
- Basic understanding of APIs, data integration, and data pipelines is an add-on.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing and tech teams.
- Detail-oriented with a focus on accuracy and quality in data management and analysis.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
- Super detail-oriented and meticulous with work.
- Strong time management & prioritization skills.
- Self-motivated and excited to work on different projects.
Personal Attributes:
Proactive:
- You believe it's always on you to ensure that anything you do is a success.
- In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
Goal-oriented: You're incredibly ambitious. You're dedicated to a long-term vision of who you are and where you want to go.
Open to change:
- You're inspired by the endless ways in which everything we do can always be improved.
- Calm under pressure.
- You have a sense of urgency but channel it into productively working through any issues.
Super attentive to detail: You have an eagle's eye for detail and can catch any mistake within seconds.
