AddressDesignation : Associate Manager / Manager - Marketing
Experience : 4+ years
Education : UG - Any degree / MBA (Preferably from B-school)
Job Location : Chennai
Professional Skills & Qualifications :
- MBA
- Excellent writer and communicator (in both the written and verbal form).
- Experience in creating high quality content and doing market research.
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Proficiency in email marketing and marketing automation technology.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Key Areas of Responsibility:
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Connect with target audience through LinkedIn and other social media channels to supplement email marketing efforts
- Create free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, case studies, whitepapers, infographics, guides, templates, etc.)
- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
- Handling the social media presence of the organization through regular posts and content sharing, while finding ways to optimize and increase engagement.
- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Support On field marketing events through content development and execution/coordination.
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