Marketing Lead

• Acuity Knowledge Partners

Acuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000 analysts and industry experts, combined with proprietary technology, supports more than 500 financial institutions and consulting companies to operate more efficiently and unlock their human capital, driving revenue higher and transforming operations. Acuity is headquartered in London and operates from 10 locations worldwide.

The company fosters a diverse, equitable and inclusive work environment, nurturing talent, regardless of race, gender, ethnicity or sexual orientation.

Acuity was established as a separate business from Moody’s Corporation in 2019, following its acquisition by Equistone Partners Europe (Equistone). In January 2023, funds advised by global private equity firm Permira acquired a majority stake in the business from Equistone, which remains invested as a minority shareholder.

For more information, visit www.acuitykp.com

Basic Information

Position Title - Marketing Lead

Experience Level -4-8 years

Department - Marketing

Location - Bangalore

Position reports to - Associate Director / Assistant Director, Marketing

JOB PURPOSE

We are looking for a passionate, energetic and creative marketer to join our core marketing team as a Marketing Senior Associate to contribute to our global marketing, demand generation, content marketing and solution marketing programs primarily focused on North America and European Markets.

You will get to tell the world about our brand, services and technology solutions. You will work closely with the marketing senior leadership team, our global sales, global BU leadership team and other key internal key stakeholders to drive key elements of our marketing across branding, solution marketing, demand generation activities, campaigns, social media marketing and much more while working with a diverse set of cross functional teams.

KEY SKILLS

• · B2B solutions marketing and tech solutions GTM

  • Content management and content marketing
  • Demand generation and paid campaign management
  • Lead generation and lead nurturing, email marketing
  • SEO and SEM
  • Social media marketing
  • Marketing automation
  • Marketing analytics
  • Stakeholder management
  Excellent communication skills

  
  KEY COMPETENCIES

• Global Solutions Marketing

  • Conceptualize, design and execute marketing initiatives that drive brand awareness and lead generation for Acuity solutions and digital applications
  • Collaborate with business teams to proactively source high quality content and thought leadership.
  • Strong focus on content creation and content management and content marketing including Whitepapers, blogs, eBooks, articles, solution videos and much more
  • Create and content pillars and creative SEO to ensure top page ranking for service lines
  • Support the marketing managers to plan and implement effective go to-market and demand gen programs

  Marketing automation, analytics and reporting

  • Marketing Automation – Work alongside marketing managers and demand generation team to utilize marketing automation to drive brand awareness, lead generation and content marketing
  • Added advantage of you have hands-on experience on HubSpot, Marketo or other leading automation platforms
  • Analytics and drive ROI – you are expected to monitor marketing web and campaigns data, measure ROI and suggest areas to optimize

  
  Social Media Marketing

  • Implement innovative ideas to enhance brand, visibility and awareness on social media
  • Contribute towards optimizing social media platforms to generate leads, create conversations and generate touch points in the addressable market

  
  Events and Conferences

  • Work alongside marketing managers to run remote events and webinars working closely with BU and sales team

  
  New Ideas and Innovation

  • Demonstrate leadership in new ideas that instills greater process efficient and effectiveness in marketing
  • Learn and deploy marketing best practices across events, online media, social media, branding and PR to bring about efficiency and improvement in marketing processes.

BEHAVIORAL COMPETENCIES

. Excellent communication skills

Strong analytics skills to make sense of data and what it means for the business

• Willingness to quickly learn and contribute to a fast-paced marketing and business environment
• Exceptional organisational skills, including the ability to multi-task, set priorities and meet deadlines
• Ability to build collaborative relationships and effectively leverage networks to mobilise resources
• Clear thinking and influencing skills to develop and gain buy-in for strategic communications plans