AddressCopywriter Lead - Marketing
Role & Responsibilities:
- Develop and produce ad campaigns end-to-end, including TV/video spots, key visuals, implementation across website/app, and social extensions.
- Oversee an internal design team as it acts as an internal agency for marketing teams and wider business, ensuring that brand standards are consistently applied across touchpoints.
- Work with company's analytics and data science teams to measure effect of brand campaigns.
- Develop and drive strategic initiatives for the brand.
Ideal Candidate:
- 7+ years' experience in brand marketing, including activation of large-scale campaigns & ownership of end-to-end brand strategy.
- Graduate/PG degree required.
- Strong communication & writing skills in English.
- Strong attention to detail.
- Adaptable to new technologies and quick learner.
- Exposure to UX/UI design strategy.
- Experience with digital advertising platforms such as Facebook ads or Google ads is a plus.
