Address- Marketing, Brand & Communication.
- Experience- 1-2yrs
- Job Location – Kolkata
Job Category
Marketing
Location
Kolkata, India
Employment Type
Full time
Responsibility
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Work with the brand to create and implement social media strategies
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Designs, builds, and maintains our social media presence
Requirements
- Bachelor’s degree in marketing, journalism, mass communication, public relations, English Hons. or related field
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach, primarily on the digital ecosystem
- Good knowledge on content writing
- Strong understanding of all social platforms and their features
- Hands-on experience in media promotions to drive strong social reach
- Stronghold on platform insights and analytics and accordingly using it to tweak the digital strategy
- ORM knowledge is a plus.
- A multi-tasker who will be responsible for all the social platforms that Unacademy is present on
