AddressTrade Marketing Manager
- Plan quarterly & monthly big bets for Modern Trade & ECom channels and accordingly build the activation inputs & plans by key accounts
- Support Alternate Channel Head in the timely and effective rollout of activation inputs
- Collaborate with Ecom, Modern Trade Channel Heads and Key Account Managers to drive business objectives in their accounts
- Strategize and own annual visibility, promotion and activation budgets for all Modern Trade and Ecom accounts - Conceptualize possible activation plans to drive traffic, conversion, and sales on all ecommerce and quickcom platforms
- Plan, execute & monitor high-performing AMS (Amazon Advertising) & Flipkart PLA/PCA campaigns by co-ordinating with external digital marketing agency
- Measure and report performance of all digital marketing campaigns with an objective to maximise ROI & optimize spends
- Analyse insights from tools like Amazon Pi to help business teams to drive higher revenues, acquire new customers, increase basket size, drive repeat purchase, etc.
- Stay up-to-date with the latest trends & tools in Ecom marketing, incorporate best-in-class global practices by coordinating with Digital Centre of Expertise (DCoE)
- Develop and execute a compelling content marketing strategy to enhance platform hygiene in Ecom - Strategize and manage brand visibility in Modern Trade channel through detailed in-store planning, Point-of-Buying (POB) execution and robust tracking
- Coordinate with MT team for Merchandise elements' design, development & deployment. Lead vendor development for MT merchandising units.
- Develop trackers and metrics to record visibility/activation plans and conduct ROI analysis
- Streamline Modern Trade business processes by identifying inefficiencies and implementing sustainable, scalable solutions.
- Create and rollout a detailed playbook for successful NPD Launch in Ecom, QuickCom and Modern Trade
- Analyze Ecom/MT market trends, consumer behavior & competitor activities to identify emerging trends, market opportunities, and potential threats
- Maintain financial hygiene by ensuring regular media payments to customers and vendors.
