AddressCOMPANY : US MNC Foods Company
Position Title : Asst. Manager - Trade Marketing (West)
Location : Mumbai
Reports To : Senior Manager - Trade Marketing
SUMMARY : To lead the Trade Marketing function in Western India and be responsible for developing and executing Trade Marketing shows, developing Trade Marketing promotional activities to increase market share, volumes and capture target customers.
Key Responsibilities :
Running consumer promotion programs :
:- To be custodian of Brand Identity and to be responsible for representation of brand in any media / collateral.
- Responsible for developing and executing Trade promotional activities, Cake festivals, Quantity Purchase Scheme and Consumption program.
Brand Building Activities :
- To participate in trade shows and Industry forums representing RGPPL.
- To use PR to build the band, media planning and media activity wherever required.
- Responsible for advertisement in media /journals
- To represent RGPPL Trade Shows/Tie Ups/Sponsorships/Forums etc.
- Responsible for Brand identity development and protection,
- Coordination with existing design agencies to develop brand sales tool kit, brand collateral, packaging & design etc.
Consumer facing research activities :
- Research and information gathering on consumer habits and attitudes
Consumer activations :
- Working on behalf of key customers to design & implement key marketing activities for the region
Experience & Education :
- Bachelor Degree. Training in food science or MBA an advantage.
- 4-5 years experience in marketing/product management with FMCG industries. Working experience with food industry an advantage.
- Must be a keen observer of consumer and customer trends, interested in "why" and "how" customers use our products. Able to capture these trends and develop products/services that add value to customers and consumers
- Should have sound knowledge of Trade Marketing.
- People person, team-oriented leadership, creative, analytical and structured. Long-term planner and bottom-line sensibilities. Action-oriented and champion of the brand.
- Outgoing, independent, self discipline, like to deal with people at different levels.
- Willing to travel.
- Fluent in English and local language.
Functional Requirements :
- Excellent communication - ability to communicate with all levels of staff and management.
- Good interpersonal and team-player skills.
- An analytical thinker, self-motivated, assertive individual with good problem solving skills.
- Must be proactive and has good listening skills.
- Proficient in PC software.
- Fluent in English and knowledge of local language (Marathi) is definitely an advantage
