AddressTrade Marketing Manager
- To conceptualize the Trade Marketing Strategy (from scratch) and Execution agenda for modern trade, general trade - all offline channels
- To execute impactful new product launch plans, collect and synthesize competition information and execute the 180- in-store and catchment activation strategy
- To build sales promotions calendar, to create effective brand communication and product communication for our customers and distributors to increase awareness and market penetration
- The incumbent will be responsible for creating annual Trade Marketing strategy and plans to develop the business and market share on focus brands and focus geographies
- Drive width and depth for existing, new and focus Products through Field team and Distributors
- Manage Customer Relationships: Develop and manage external suppliers, vendors from scratch and drive Trade program efficiency and effectiveness through the right trackers
- Design and Implement and track all in-store activation plans and strategies by channel or Regions which is heavily skewed towards trial generation and awareness creation of the core value proposition of the organisation
- Collaborate with the brand marketing and business teams to drive the marketing plans for the category including category and product promotion plans
- Provide strategic input to optimize product assortment, pricing, and promotional activities
- Collaboration with Sales Teams Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
- Develop a plan for Key accounts in collaboration with the Brand strategy team & MT Team.
- To track and drive adoption of SFA and DMS across the country from scratch such that the business drives growth through secondary sales
- To own and run the merchandisers program including offtake tracker and be responsible for merchandiser capability enhancement
- Conceptualize and execute the Sales team capability enhancement agenda through app and field training programs
