AddressPerformance Marketing Manager
Responsibilities :
1. Experience in managing Youtube/Google Ads, FB ads and optimise conversion.
2. Creative development with the production team.
3. A/B test and refine ad copy, creatives, and landing page elements for continuous improvement in campaign performance.
4. Managing User Life Cycle - experienced in executing campaigns on Clevertap, Moengage.
5. Retargeting and improving campaign performance.
6. Strong analytical skills with the ability to interpret data and make data-backed decisions.
7. Experience with A/B testing methodologies and tools. Manage and allocate the digital marketing budget effectively to maximize ROI while minimizing waste.
8. Managed significantly large digital budget (in cr) at monthly level.
Requirements :
- 6-8 yeo in digital marketing
- Experience with marketing automation tools - Clevertap, WA, Appsflyer
- Extremely good in excel capabilities
- Basic SQL understanding is a big plus
