AddressI am specifically looking out for candidates only from Gaming Industry or Gaming Platforms.
Key responsibilities:
- Build and manage user acquisition campaigns across various channels including socials, SEM and display to drive revenue and increase ROI
- Analyse and optimise campaign performance based on data driven insights and strategy using quantitative analysis.
- Identity marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google analytics.
- Management of the digital social channels - META, youtube, threads, twitter
- Primary owner of installs, sign ups, DAUs and MAUs
- Drive user acquisition majorly through digital channels
- Lead Performance Marketing and own end to end associated management
- Identify prospects (influencers, agencies, products) for collaboration/integration and drive user acquisitions
- Own and present weekly and monthly marketing reports to leadership
- Should have knowledge and experience with Firebase, google analytics, social media sdk integrations etc.
Qualifications:
- 3-7 years of experience in Performance Marketing
- Bachelor's degree
- Proficiency in MS Excel and data analytics
- Master's degree is a plus
- Prior experience or qualification with data analytics is a plus plus
- Prior experience working with Cricket based applications is a plus plus
- Prior experience in building fantasy sports applications is a plus plus
