Manager - Offline Marketing - Education

Job Description : - We seek a proactive and experienced Team Lead to oversee and drive our Educational Outreach team. The successful candidate will lead a group of Offline Marketing Associates, ensure successful on-campus seminars, and optimise lead generation efforts. This role requires strong leadership skills, a strategic mindset, and a passion for education. Key Responsibilities : Team Management : - Lead, motivate, and mentor a team of Offline Marketing Associates. - Provide guidance on effective educational outreach strategies and lead generation. Campaign Planning and Execution : - Collaborate with the team to plan and execute on-campus seminar campaigns. - Ensure alignment with organisational goals and target audience engagement. Relationship Management : - Build strong relationships with educational institutions, key decision-makers, and influencers. - Oversee the cultivation of partnerships with schools and colleges. Lead Generation Optimization : - Implement strategies to optimise lead generation during on-campus seminars. - Provide insights and recommendations for improving lead quality and quantity. Training and Development : - Conduct training sessions for team members to enhance presentation and public speaking skills. - Foster a culture of continuous learning and skill development. Performance Monitoring : - Monitor and assess the performance of team members against set targets and key performance indicators. - Implement corrective measures and recognise high performers. Event Coordination Oversight : - Ensure effective coordination of on-campus seminars, providing support to team members. - Collaborate with internal teams to address logistics and resource needs. Reporting and Analysis : - Analyse data on lead generation, seminar success, and conversion rates. - Prepare comprehensive reports for senior management, outlining team achievements and areas for improvement. Qualifications : - Proven experience in team leadership, preferably in educational outreach or marketing. - Strong organisational and project management skills. - Excellent interpersonal and communication skills. - Demonstrated ability to motivate and lead a team to achieve objectives. - Bachelor's degree in Marketing, Business, Ed