Address(NOTE: APPLY ONLY IF YOU ARE WORKING WITH A MEDICAL DEVICE COMPANY)
JOB DESCRIPTION:
- Collaborate with local leadership, Invisalign counterparts to drive alignment of iTero initiatives.
- Lead development of strategic annual and long-term plans for iTero.
- Plan and execution of internal and external communication for new marketing and product initiatives.
- Ensure our key stakeholders are equipped with the relevant tools to ensure the smooth roll out of marketing initiatives across the entire product mix.
- Contribute to the inception of new initiatives, through to launch and post-launch monitoring, tracking and analyzing business results.
- Ensure the "voice of the customer" is sufficiently captured and integrated in all product solutions delivered to the marketplace.
- Develop our KOL and thought-leadership programs.
- Mentor and lead development of Marketing Assistants who report into this role.
Professional Communication:
- Work with the global and regional teams to localize collateral for India
- Partner with regional & local teams to manage local launch plans, working closely with legal and regulatory teams
- Develop customer communication plans for new product initiatives, software commercialization, and promotions.
- Management of all customer communication including traditional trade press advertising & digital advertising including EDMs
- Maximise PR assets, case studies, and white papers, working closely with local teams to leverage available content.
- Develop relevant sales collateral and material
Event Management:
- Partner with local marketing teams in the development and execution of internal and external event launch plans, including logistics, creative & event initiatives.
- Collaborate with external design agencies in ensuring iTero brand presence are in line with Global direction.
- Liaise with event organizers on sponsorship opportunities, event logistics to ensure smooth operation during the event.
- Ensure all key stakeholders are aligned with event plans and objectives pre, during and post event.
Promotions:
- Develop quarterly/annual promotion plans and relevant promotional collateral.
- Work closely with Regional Marketing and Local Sales Managers on development of succinct communication in relation to promotion activities.
Other:
- Develop KOLs strategy and plan for India
- Engage with key internal stakeholders across the business to ensure all marketing initiatives are embraced and maximised.
- Autonomously manage the agencies to ensure projects are well integrated and completed on time and within budget.
- Work with legal and regulatory teams for all collateral and communication requiring review.
- Co-ordinate the localization of marketing collateral, customer communication and training material
- Understand product workflow and positively contribute to clear customer communication
- Analyze and report out competitive landscape and actively seek to stay current.
- Autonomous budget management
- Domestic and International Travel 20%
Deliverables and Key Performance Indicators:
- Ensures the effective fulfillment of objectives and deadlines assigned
- Participate in proactive team efforts to achieve departmental and company goals
- Perform other duties as assigned
- Comply with all policies, practices and procedures
EXPERIENCE AND QUALIFICATIONS:
- BS/BAs highly desirable, preferably in healthcare, engineering, technology, or business-related field or relevant work experience. MBA is a plus
- 8-10 years of experience in marketing communications, product management or marketing management with medical Device Industry, Life Science or Consumer Goods industry or other relevant experience
- Experience managing India in previous roles
- Project oriented / project driven background and a hands-on, roll up the sleeves attitude
- Proven expertise in defining and managing customer expectations using independent development lead or hands-on engineering management roles
- Analytical mindset: wherever possible, you prefer to resolve questions through data and measurement
- Self-starter who needs minimal supervision and able to effectively manage through ambiguity
- Comfort managing matrix organized teams and experience with international global enterprises
- High level of organization and attention to detail
- People management experience to lead a team
- Team player with strong ability to explain technical issues to business users
- Effective problem - solving and mediation skills
- Demonstrated ability to share skills and knowledge with others
- Start-up and change management experience
- Must demonstrate a strong track record of delivering results
- Natural ability to spot business opportunities and to persuade others
- Used to work independently with a high level of time management skills
- Excellent, proven interpersonal, verbal and written communications skills in English is a must
- Strong leadership skills
- Advanced presentation and negotiation skills. Maintaining a professional appearance and providing a positive company image to the public
- Good IT skills, including all Microsoft packages, SFDC, Power BI and proficiency in using modern multi- media tools
COMPETENCIES:
- Integrity, honesty and ethical approach
- Customer Focused
- Team Focused
- Multi-tasking, working on multiple projects at once
- Project management skills
- Results Orientated
- High level of Business and Commercial Acumen
- Innovative
- Adaptive
- High level of Professional Selling Skills
- Personal Leadership
- Personal Development
