AddressManager - Digital Marketing
About WorkIndia
WorkIndia started with One & Only One Purpose - To provide jobs to the underprivileged of India who lack access to basic necessities and resources
Our Vision is "To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet". Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy,
opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring. WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.
Role: Digital Marketing Manager
What you will be doing:
- Creating app campaigns and ads on Google & Facebook
- Monitor and analyze campaigns daily to meet goals
- Measure and report daily on the performance of Digital Marketing campaigns
- Hands-on Bid Optimization
- New Keyword Development and Testing
- Coordinate with the Graphic Designing team to get creatives made for ads
- Pushing our Digital marketing Strategies beyond industry best practices
- Exploring new channels beyond Google and Facebook What you will need
- Hands on experience in Adwords UAC and Facebook Ads Manager
- Excellent skills in Excel and Data Querying
- Experience in using marketing data tools (Appsflyer, Branch) and marketing analytics
- Start-up background or willingness to work in a start-up environment
- Our ideal candidate has 3+ years of Digital Marketing experience
- Must have managed a marketing budget > 50 Lakhs per month or more
- An analytical mind and an interest in the Digital marketing industry is a must
- Eager to learn, self-driven, independent problem-solving ability
