AddressUrgently hiring for a leading FMCG Company.
Job location: Bangalore
Job Role: Digital marketing manager
Main Challenges in this Position (or Company/Division/BU):
(List the 4-5 biggest challenges business-wise, organisational, cultural etc.)
- Drive the 360-degree Digital agenda for Orkla India BU's
- Help reach and acquire consumers on digital channels in key countries.
- Work and collaborate with all marketing and category leaders to create compelling content, brand stories to engage consumer and create brand preference on all digital platforms
Responsibility and Mandate:
(Main responsibilities in terms of budget, personnel, process etc.)
- Own Digital Marketing Calendar (including brand Social Handles).
- Manage both Organic (Social Media - YT, IG, FB, TT, LI) and Paid Digital Media.
- Establish the Influencer Program to make it eventually a direct-relationship between MTR and its global community of patrons.
- Brief & guide various agencies, freelancers etc on Content Creation requirements
- Competition Track and Regular reporting of the same.
- Will work closely with Marketing Manager and Cluster Business Manager for each Cluster
Main Tasks and/or Projects:
(The most important tasks and projects that this person will be working on and held accountable for)
- Manage Website, Own Properties (Microsites/Social Media Platforms), Ecommerce presence across 3rd part aggregators (Amazonetc)
- Manage Digital Content Creation - Videos, UGC, Shoots etc.
- Manage and execute campaigns on all owned properties
- Manage content creation for website , ecommerce and social media marketing
- Manage influencer campaigns and partnerships
- Manage organic reach and virality of content
- Collaborate with Performance marketing to promote content
- Manage PIM and DAM to create source of creative truth and monetise digital assets
Criteria for Evaluation:
(Financial results, improvements in the org., development of employees etc)
- Efficiency of content creation & syndidcation
- Engagement of content on Own Platforms
- Performance against agreed Campaign KPIs CTR, CPV, ROAS, Conversion Rates etc.
- Ability to drive innovations in Content and Media with limited budgets.
