Address Opening: 1 Nos.
Job ID: 74655
Employment Type: Full Time
Reference:
Work Experience: 1.0 Year(s) To 5.0 Year(s)
CTC Salary: 10.00 LPA TO 13.00 LPA
Function: ITES / BPO / KPO / Customer Service / Operations
Industry: Consumer Durables / Appliances & Furnishings
Qualification: B.Tech/B.E. - Electrical; MBA/MMS/MPM/PGDM - Marketing
Location:
- Bengaluru/bangalore
Job Description:
The position will have the responsibility of assisting Category Head – Water Heaters.
He/She will be responsible for assisting the Category Head in the development of product specifications,
product development & go-to-market activities. He/She should monitor competition activities/offerings on
a regular basis and be able to compile and disseminate competitive program. The position will be
responsible for product marketing support and help the Category Head in creating sales tools for
supporting sales force. He/She will be responsible for creating training materials, fact sheets and product
comparison presentations. He/She should be willing to travel regularly for market visits to gauge trends
basis discussion with retailers/distributors/end consumers and sales team. He/She will be responsible for
regular trackers/sales data analysis to indicate trends and highlights.
Essential Functions/Responsibilities:
o Create and maintain database of competition models based on Product features and
USPs.
o Get market data on special schemes and seasonal offers from competition.
o Track advertisements from major competition brands in Print, TV and online platforms.
Usage of I Bank Live tool for capturing above data.
o Procurement of competition SKUs – New launches, best sellers as necessary
o Participate in product tear-downs with Engineering and gather crucial information on
product construction, working and costing.
He/She will be responsible for assisting the Category Head in the development of product specifications,
product development & go-to-market activities. He/She should monitor competition activities/offerings on
a regular basis and be able to compile and disseminate competitive program. The position will be
responsible for product marketing support and help the Category Head in creating sales tools for
supporting sales force. He/She will be responsible for creating training materials, fact sheets and product
comparison presentations. He/She should be willing to travel regularly for market visits to gauge trends
basis discussion with retailers/distributors/end consumers and sales team. He/She will be responsible for
regular trackers/sales data analysis to indicate trends and highlights.
Essential Functions/Responsibilities:
- Competition Benchmarking
o Create and maintain database of competition models based on Product features and
USPs.
o Get market data on special schemes and seasonal offers from competition.
o Track advertisements from major competition brands in Print, TV and online platforms.
Usage of I Bank Live tool for capturing above data.
o Procurement of competition SKUs – New launches, best sellers as necessary
o Participate in product tear-downs with Engineering and gather crucial information on
product construction, working and costing.
- Data Gathering and Analysis
wise, marketwise volume and value data.
o Track the sales of new products.
o Compile Tertiary data (WH Installations) and report on a regular basis.
- Promoter Data tracking
o Get sales data of competition from top counters and analyze the trends.
o Connect with Top promoters on regular basis for feedback on sales of WH.
- Consumers connect – Project Outreach
o Analyze the consumer feedback and prepare action plan for addressing the concerns of
consumers.
- New Product Development
o Competition benchmarking and comparison with the proposed new product.
o Track the status of key project milestones with WH project manager.
- Field Trial Management – NPD and Major product upgrades
o Shortlisting of candidates in line with the requirement
o Liaise with engineering, service and logistics for product dispatch and installation.
o Prepare Field trial questionnaire and capture feedback on regular basis.
o Visit customer sites and get firsthand information of product usage and performance.
- Display SKU (Dummies) Management
o Month wise planning and Issue of forecast to Production planner.
AOS-HRD-F-14 R2
o Coordinate the production and track the status.
o Facilitate billing and deployment.
o Track the deployment status on random sampling basis.
various POS inventories.
o Facilitate creation of A+ contents for eCOM platforms based on product briefing.
creatives development.
o Maintain Job Status Report (JSR)
o Facilitate billing and deployment.
o Track the deployment status on random sampling basis.
- Creatives
various POS inventories.
o Facilitate creation of A+ contents for eCOM platforms based on product briefing.
- Agency coordination
creatives development.
o Maintain Job Status Report (JSR)
- Consumers’ connect
- Gather data and report on Key triggers & Purchase drivers.
- Feedback on product and service
- Sales Team connect
understanding of market trends and needs.
- Coordination with Development Team.
- Product Launch – “Go to Market” Planning.
activities.
- Training.
Desired Profile / Criteria / Skills :
Preferred Skills:
- Strong in Stakeholder Management
- Excellent communication, leadership, and interpersonal skills & Negotiation Skills.
- Good Presentation Skills and proficient in MS Office
- Post graduation in management.
Key Skills :
- Service
- Service Delivery
