AddressBrand Marketing Manager - Gaming
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
We are looking for Brand manager within our Brand Marketing team at Lenovo Business, where your passion and expertise will drive success in the consumer segment.
Responsibilities:
- Drive gaming segment growth through strategic partnerships and innovative campaigns.
- Lead global and India-specific creative and media planning, including ATL, BTL, and digital channels.
- Manage agency relationships, budgets, and stakeholder communications.
- Conduct market research to inform consumer-centric strategies.
- Spearhead special projects such as Lenovo Tablets initiatives and expansion into new markets.
Requirements:
- 7-12 years of marketing experience, with an MBA from a Tier 1 college preferred.
- Strong skills in B2B/B2C marketing, consumer insights, data analytics, and team collaboration.
- Experience in budget management, agency coordination, and cross-functional stakeholder engagement.
- Prior exposure to FMCG/FMCD industries and understanding of eCommerce is beneficial.
