Brand Marketing Specialistlead

We are seeking a talented and experienced Brand Marketing Specialist with 46 years of experience. This role will play a pivotal role in developing and executing effective marketing strategies for our diverse portfolio of clients and brands. Your expertise in both AboveTheLine (ATL) and BelowTheLine (BTL) communication including traditional media (TV print radio outofhome) and digital channels will be instrumental in driving brand awareness and achieving marketing objectives. If you have a strong understanding of Brand Marketing principles a track record of successful campaigns and a passion for delivering exceptional results we would love to hear from you.

Responsibilities:

• Collaborate with clients and internal teams to understand their brand vision marketing objectives target audiences and competitive landscape.
• Develop comprehensive Brand Marketing strategies that integrate ATL (TV print radio outofhome) and BTL (digital experiential activations) communication to drive brand awareness engagement and sales.
• Conduct market research and consumer insights analysis to inform brand positioning messaging and creative development.
• Create and execute integrated marketing campaigns across multiple channels ensuring consistent brand messaging and visual identity.
• Manage and coordinate creative development including briefing creative teams reviewing concepts and providing constructive feedback.
• Oversee the production and implementation of marketing materials collaborating with external vendors and agencies as needed.
• Monitor campaign performance and track key metrics providing regular reports and insights to clients and internal stakeholders.
• Optimize marketing strategies and tactics based on campaign performance data market trends and client feedback.
• Stay uptodate with industry trends emerging technologies and best practices in Brand Marketing to drive innovation and deliver competitive advantage.
• Foster strong client relationships serving as a trusted advisor and maintaining open communication to understand their evolving needs and objectives.
• Collaborate with crossfunctional teams including creative media digital and account management to ensure seamless execution of Brand Marketing initiatives.
• Stay informed about legal and ethical considerations in marketing communications ensuring compliance with industry regulations and guidelines.

• Requirements:

• 6 10 years of experience in Brand Marketing preferably in a marketing agency or brand management role.
• Strong understanding of Brand Marketing principles including brand positioning messaging and creative development.
• Proven track record of developing and executing successful marketing campaigns across ATL (TV print radio outofhome) and BTL (digital experiential activations) channels.
• Experience working with multiple clients and brands simultaneously managing diverse marketing objectives and budgets.
• Familiarity with market research methodologies consumer insights analysis and segmentation strategies.
• Proficiency in developing integrated marketing plans and executing campaigns across various channels.
• Excellent project management skills with the ability to manage multiple projects priorities and deadlines.
• Strong analytical skills with the ability to interpret data and derive actionable insights to optimize marketing strategies.
• Proficiency in marketing software and tools as well as Microsoft Office Suite (Excel PowerPoint).
• Exceptional communication and presentation skills with the ability to articulate complex marketing concepts to clients and internal stakeholders.
• Detailoriented mindset with a commitment to accuracy and quality in marketing planning execution and reporting.
• Ability to thrive in a fastpaced collaborative environment adapting to changing priorities and client demands.
• Bachelors degree in marketing advertising communications or a related field. MBA is a plus.
• If you are a talented and experienced Brand Marketing specialist with a passion for developing and executing effective marketing strategies across ATL and BTL communication channels we invite you to join our team. Apply your expertise to drive brand success engage target audiences and deliver exceptional results for our diverse client portfolio.

Brand Marketing,digital,campaigns