AddressHead - Brand Marketing
About the role:
- A Brand Strategist with passion for brand building who has hands-on understanding of brand development and GTM
- A Brand Evangelist who cannot just shape existing brands and but has the drive to help scale and deliver on business metrics
- A Brand Communication Leader who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders
- Above all you should be Consumer First. Someone who can help distill and bring forth deep consumer insights to complex business problems.
What you'll do:
- Would contribute to the Brand Development, Positioning and for Category marketing initiatives.
- Would be the custodian of the brand for categories who will define and drive adherence to brand philosophy & campaign design
- This is a category agnostic role that will cut across multiple brand portfolios and therefore a cross category exposure is an added advantage.
Role Dimensions:
- Customer Orientation - Puts the customer at the beginning, centre & end of every decision
- Generating Insights and communication - Using customer understanding to generate insights to drive great communication and growth
- Creative Appreciation: Able to choose the winning creative among a group of ideas based of a mix of technical knowledge and intuition
- Proposition Development: Is able to articulate the problem statement and create an effective proposition
- Understanding Media Strategy & Plans: Sources and selects optimal media platforms and determines the best combination of media to achieve the marketing campaign objectives
- Research Orientation: Showcases problem oriented and critical thinking. Adapts a research based approach to problems and understands industry best practices
- Data & Analytics: Understands the business and the market and provides business intelligence that can be translated to actions
- Managing Stakeholders: Forms, monitors and maintains constructive relationships with stakeholders by managing their expectations and moves the project/business towards its stated goals
- Planning: The ability to think clearly and logically to understand the problem statement, provide solutions where relevant and share it with relevant stakeholders
- Business Understanding: Demonstrates keenness and quickness in understanding business and marco trends affecting business
People leadership :
- Build, retain and groom a strong team to deliver across functions
- Set goals, define KPIs and ensure team tracks effectively towards goals
What you'll need:
- Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect
- Creative thinker with a passion for ideas and deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences.
- Be comfortable with both creative and business dimensions of marketing
- Comfortable to strategize and execute large scale branding and marketing communication campaigns
- Think about brand beyond communication and develop a holistic brand experience from packaging to after sale service across consumer touch points
- Understand the partner eco-system to bring the right business partners to a project and help nurture those relationships
- Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins
- Minimum 12+ years of experience in a core brand management profiles having managed a complete brand development lifecycle from brand development to GTM
