Lead-Product Management

Lead Product Management - Sonata

Marketing

Brand Head - Sonata

Corporate

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Job Details

To manage the end to end product life cycle of the product from identifying potential products based on market research, generating product requirements, determining specifications, pricing & time integrated plans and performance monitoring of the products.

External Interfaces

Internal Interfaces

Job Requirements

Education

Relevant Experience

Behavioural Skills

Knowledge

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing : Strategy development : Annual Operating Plan

1. Provide the inputs with regard to the annual operating budget, case mix, revenue, with the consolidated product calendar encompassing the product & brand plan aligned to the envisaged business strategy based on the market, consumer and previous trends
2. Rejig the plan based on the approvals from the board and top management and cascade the same to the team members

Marketing : Product Management : New Product Development

1. Review the product brief developed and present the brief to the design team for the development of the concept
2. Evaluate and finalise the design concept / technical design concept and provide recommendations to ensure its alignment with the product requirements
3. Brief the NPD on the product to anchor the creation of the prototype and determine insourcing & outsourcing decisions
4. Oversee the prototype development, review & monitor the prototype development at each stage and finalise on the prototype

Marketing : Product Management : Pricing & inventory management

1. Liaison with the NPD team to determine the production price for products to ensure that price is within the agreed price range and garner required approvals / appropriate actions in case of deviations.
2. Agree on the overall quantity with the NPD team and supply chain team for mass production

Marketing: Product Management: Go to Market Strategy

1. Determine the Go to Market strategy viz. branding, collaterals, packages, etc. of the developed product and ensure its executed as per the strategy.
2. Liaison with the visual merchandising team for brief of VM team, approval of the design concept and sample at various stages and ensure the execution as per the plan

Marketing: Product Management: Portfolio Management

1. Undertake periodic modifications in the price of the products basis the market analysis, competitor analysis, inflation, product performance and business requirements.
2. Determine the inventory plan for various products and sign off of on the production plan aligned to the product calendar and business requirements.
3. Ensure that the inventory is available at the right time in the various channels as per the plan and undertake appropriate actions.
4. Develop the activation pricing mechanism in liaison with the sales team for the portfolio basis the product performance and business environment and garner the required approvals

Marketing : Product Management : Product Performance Monitoring

1. Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory
2. Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs.
3. Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products