Address- Build our Digital Marketing roadmap
- Manage all Digital Marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate Digital Marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Requirements and skills:
- Proven work experience as a Digital marketing general manager
- Excellent knowledge of SEM, CMS and CRM management and eCommerce and MarTech innovation.
- Experience in implementing a growth plan to drive change and opportunities for collaboration within an organisation.
- Confidence in representing the brand in pitches and to external stakeholders.
- In-depth understanding of SEO ranking factors and Google Ads tools.
- Experience managing multinational ecommerce sites.
