AddressThe Social Media Manager will administer the company's Social Media marketing and advertising and will lead a team of AM's, TL's, Quality & Executives and will be reporting to the Director (CX)
- Excellent written and oral communication skills
- Required to handle Twitter, Instagram, Facebook, LinkedIn, etc handle with a high user base (6.1+ lac fans & followers)
- Understanding of tools like Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, or any other Social Media monitoring tools.
- Brand Development, Identify Target Customers, Set Clear Objectives, Visual Design and Web, Development Strategy, Promotion Strategy, Engagement Strategy, Conversion Strategy.
- Measure & Analyze: - You'll need to determine the KPIs (key performance indicators) that matter most to your business- Audience Growth, Audience Profile, Audience Engagement, Content Reach, Leads, Response Rate, and Quality, Negative Feedback.
- Develops and manages overall Social Media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities).
- Ensures all corporate social profiles are properly claimed, optimized, promoted, and managed.
- Manages brand voice of the company in Social Media.
- Facilitates content creation
- Monitor and present relevant data, trends, successes, exceptions, etc.
- Monitor and analyze social conversations around the brand, competitors, and other relevant keywords
- To present daily, weekly, and monthly reports to Sr. Management.
- Engage with customers who reach out to us on Social Media, conduct thorough fact-finding by coordinating with our operations team.
