AddressResponsibilities
- Developing and executing a comprehensive Social Media strategy that aligns with our business goals and target audience
- Creating engaging Social Media content, including graphics, videos, and copy
- Managing Social Media channels, including Facebook, Twitter, Instagram, LinkedIn, and others
- Building and engaging with online communities, fostering meaningful relationships with followers and customers
- Monitoring and analyzing Social Media performance, making data-driven decisions to optimize campaigns for better engagement and results
- Staying up-to-date on Social Media trends, best practices, and platform updates, incorporating new strategies and tactics into our Social Media efforts as appropriate
- Collaborating with cross-functional teams, including marketing, customer service, and product development, to ensure Social Media content is aligned with overall business objectives
- Developing and managing relationships with influencers, brand ambassadors, and other external partners to support Social Media efforts
- Managing Social Media advertising campaigns, including budget, targeting, and optimization
- Tracking and reporting on Social Media metrics, providing regular updates and insights to stakeholders
Experience:
- Degree in Marketing, Communications, or related field
- A minimum of 7 years of experience in Social Media management, with a proven track record of developing and executing successful campaigns
- Excellent written and verbal communication skills, with the ability to create engaging content that resonates with target audiences
- Strong understanding of Social Media platforms, trends, and best practices
- Experience with Social Media advertising, including targeting, budgeting, and optimization
- Analytical mindset, with the ability to use data to make informed decisions and improve Social Media performance
- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
- Creative thinker with a passion for Social Media and digital marketing
- Ability to work effectively in a team environment and collaborate with cross functional teams
- Experience with Social Media management tools such as Hootsuite, Sprout Social, or Buffer is a plus
