Responsibilities : - Create new content to assist brand campaigns. - Coordination with the content team on a daily basis to ensure smooth functioning. - Optimize content using SEO best practices. - Researching and curating stories for branded collaboration. - Develop and implementation of content strategies for collaborations and other verticals. - Final editing of every story that goes up on our platforms. - Sourcing, Interviewing, writing and editing of stories for our social media platforms. - Strategising and coordinating reels/video content. - Analysis of what kind of branded content works and making reports. - Working closely with the business team to understand collaboration briefs and suggest content pegs that work for the brand campaign. - End to end coordinating for collaboration content. - Assist in the company's special projects. - Social Media Management (ref:updazz.com)