Head - Product Marketing-Schools

JD:

• Own and Execute Product Marketing Strategy; As the Head of Product Marketing for Schools, build and execute, through your team, a best-in-class product marketing strategy aligned to the annual business plans of Cambridge K 12 , ELT and International Schools to help improve the success & penetration of our programs in the market in India and South Asia.
• Management: lead, develop, and inspire a team of product marketers.
• Strategic Thinking - balanced by commercial focus and an ability to lead the deployment of products and marketing campaigns.
• Drive inbound & outbound marketing efforts to create a robust lead generation engine for K12, ELT and International Schools business teams.
• Be the Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our complete programs and learning solutions set. Monitor the performance of solutions to educate key stakeholders. Leading and overseeing digital marketing strategies to maximize and enhance the business’s consumer reach, customer engagement, and satisfaction.
• Establish thought leadership for the various products & programs through powerful content management.
• Plan and deliver effective & impactful webinars every quarter. Leverage the power of video and testimonial marketing for showcasing the product to prospects.
• Develop, cultivate and grow thriving school communities for relationship and product penetrations.
• Maximise value through innovative online and offline event marketing & brand activations.
• Customer Research; build detailed customer and stakeholder personas and gain a deep understanding of the markets we serve to help execute best-in-class marketing activities for value and volume growth.
• Competitor Intelligence; build and keep up to-date a competitor comparison matrix. Using this intelligence to inform new product development with the global marketing teams and implement the strategies and marketing tactics.
• Product Messaging; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases.
• GTM; work closely with sales and marketing teams to create and support the go-to-market strategy.
• Stakeholder Management; work collaboratively with various stakeholders and regularly present to the Chief Marketing Officer and Regional Director of Business.
• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
• Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
• Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
• Demand generation – Develop and implement strategies to drive awareness and demand
• Evangelism – Serve as a category lead and go-to product expert.